Commerce is changing.

With up to 80% of traffic now coming from phones and the dominance of mobile advertising, a new type of online experience is needed.

📉 Mobile users read half as many pages and spend half as much time on site compared to desktop.

📈 35% of millennials would like to buy more on their phones but say it's too hard. Streamline's focused design, quick load times, and instant product pages get your message and your products across faster and more effectively.

Direct-to-Consumer approved

An increasingly mobile audience needs to be won over quickly and precisely. We've based our approach on what's working for the new generation of DTC brands (Allbirds, Casper, etc.)

Stand out from the crowd

Thumb-friendly design, GIF-style animations, stylish scrolling text, seamless video integration, and an easily branded font-first design combine together to get you noticed.

20+ fully-featured sections

Say more with 20+ sections, now available on all templates. Tell your brand's story when it counts — when a customer is already interested in a product.

Made by ex-Shopifiers

Our work powers 500,000+ online stores. Archetype Themes was founded by Shopify's original creators of Debut, Brooklyn, Venture and more.stomer is already interested in a product.